Innovate. Focus. Challenge. And champion.

I've found out that it all boils down to finding the edge. A greenfield where the hard work is just table stakes.

Business leaders want clear advantage. Not a precarious edge that relies on current market dominance, the density of white papers or the weight of detail. Clear advantage makes a better job.  Is the job.

Link-up with me if you have a greenfield view or an opportunity to discuss.