Hard work is just the table stakes.  
It takes a Greenfield to produce success.

A Greenfield is a unique set of circumstances that produce an uncommon opportunity and that positions a business to take maximum advantage. Greenfields are marketed with big ideas.

A 'Big Idea" is simply an idea that has legs. An idea that is relevant in a lot of contexts. An idea that doesn't lose its impact the moment it is used a second time