The phrase "Good people are to find." is so true that I don't have a single example to illustrate it. What I can tell you is that fighting for control is not nearly as likely to create a greenfield opportunity as allowing others to 'do their thing'. - Deciding to partner with independent reps rather than insisting on a managed sales force opened a greenfield to launch new products in the publishing business.
- Showing marketing clients at financial corporations how to develop their own curriculum, rather than insisting that our expertise was always required, created a greenfield of service opportunities and stronger business relationships.
- Giving the account management function and creative execution of Consumer Relationship Marketing to a sister division stopped political infighting and opened a greenfield of net new billings.
In greenfield environments, reward is more likely to come from owning a sizable piece of a mountain rather than managing an entire mound of mud. |
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